“Fast Break” Qualitative Research

Qualitative Research delivered on a truly expedited basis

Have you ever found yourself in a situation where you needed to deliver qualitative results in just a few business days, without compromising research integrity?

What it is: “Fast Break” delivers qualitative research results (set up, moderated, analyzed and reported) within as little as seven to ten business days

How it Works: Collaboration and a pre-existing infrastructure are the key.  We have created a pre-existing infrastructure of markets/facilities ready to move into action fast. The Moderator/ Client team work together closely to ensure every step of the process is expedited.  When needed, two Reilly researchers moderate simultaneously in different markets.  One day after fieldwork is complete, we conduct a “Power Debrief” (see) with the client team to deliver findings, reach consensus and establish next steps.

Applications: There are any number of scenarios when you might need to turn on a dime – either in response to a competitive challenge, adverse publicity requiring you to “take the pulse” of your target market, because someone thought “Research was taking care of it,” or simply because you’re working against an aggressive deadline.

Benefits: Achieve wider geographic coverage in the same amount of time; deliver top-quality results on expedited schedule.

Suggestions: The Power Debrief is complementary to “Fast Break,” meeting the Client’s internal needs for consensus and agreement on next steps on an expedited basis.