“Ideas Left Right”

Bring ideation into the 21^st century by

marrying right brain creativity with left brain accountability

Do “brainstorming” techniques leave you too unfocused, with creative but unworkable material?

Is it a challenge to take the output from an ideation session and implement next steps as Management expects?

Business runs on ideas.  Marketers seek to match consumer needs to capabilities/ technologies.  Life runs at the speed of light.  New ideas, new ways of looking at consumer needs, are constantly needed to prime the pump of business.

What it is: Ideation is not new.  What is new about “Ideas Left Right” is the marriage of right brain creativity with left brain accountability and meeting structure.  The purpose – to make brainstorming relevant in today’s tougher business climate.  We begin with the creative process and end with a highly structured/focused assessment of ideas generated, and a game plan to further the more promising ideas, thus ensuring both the creative raw output and the discipline to convert that material into initiatives to drive the business.

How it Works: The first portion of the program is ideation.  Our ideation is not boilerplate but rather, uses a wide variety of projective techniques tailored to the project goals and the team participants.  (When consumers are included, we carefully screen for right brain strength.)  At the conclusion of ideation, participants are brought back to a more traditional business meeting climate, concluding with a “Power Debrief” during which all creative output is evaluated and prioritized against predetermined criteria, and an action plan is implemented to ensure that responsibilities and next steps are assigned.

Benefits, Applications: The chief benefit is the delivery of ideation services that marry creativity with accountability.  You get creative output that you can use, and you have a game plan for implementation before you walk out the door.

Suggestions: As mentioned, the Power Debrief is an essential component of the “Ideas Left Right” program.  “Ideas Left Right” also works well with “Fast Break” to maintain a fast track focus on the project, when the program calls for transition to an evaluative phase (qualitative research).