Consumer information is to business success like fuel is to your car; you can’t get far without it.

 

Today, more than ever, the demands on every new product or service, every piece of advertising, every business decision, are formidable.  The stakes are high.  The cost of failure has never been greater.  Why wouldn’t you consider spending a few thousand dollars to give you peace of mind about a business decision that might cost you hundreds of thousands?

 

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Read my chapter on Baby Boomers' Needs, Experiences, Expectations and Attitudes Toward Financial Services as they enter their last full decade of work.  Order a copy of After Sixty, Marketing to Baby Boomers Reaching Their Big Transition Years, published by Paramount Books.  Go to http://www.amazon.com/After-Sixty-Leslie-M-Harris/dp/097866020X/ref=pd_bbs_sr_1/102-3085568-6196136?ie=UTF8&s=books&qid=1174081121&sr=1-1 at Amazon.com.

 

And now, Reilly Group is proud to announce the formation of GenerationWoodstock, a consultancy specializing in issues of and about the Baby Boom generation.  Visit us at www.generation-woodstock.com. 

 

Reilly Group is also proud to be a founding member of the International Mature Marketing Network (www.immn.org).  IMMN is a non-profit consortium of marketers, advertisers, agency execs, manufacturers, publicists, media, academics and researchers focused on the 40+ consumer, a market of growing size and influence around the world.  Visit our website or call us toll free, 1-866-940-4666, for more information.