Perception Analyzer™

Gauge consumer response to stimuli continuously; aggregate and tabulate instantly

How do you economically share a complex concept with consumers?

Have you ever needed to gauge consumers’ reactions continually during a stimuli that lasts 15-30 seconds or longer? 

Have you ever needed “overnight” tallies of ratings? 

What it is: Perception Analyzer™ is a proprietary data collection tool developed and licensed by Columbia Information Systems.  It permits immediate and efficient collection, aggregation and presentation of data gathered from a live audience’s response to a very large range of stimuli. 

How it Works: Respondents are given wireless hand-held dials (“remotes”) that facilitate easy and anonymous ratings in response to any stimulus.  Scales of any length from 0 -100 are used.  Ratings can be taken continuously (say, within the context of an audio or visual stimulus lasting 15-30 seconds or longer).

These remotes are “connected” to a computer which instantly computes distributions and averages and displays them in real time to the Moderator and the back room.  The software permits printouts at the end of a session or series of sessions. This technology can be used within the context of a regular focus group setting. 

Benefits, Applications:  Can take second-by-second measurements during exposure to a stimulus (e.g., radio or TV commercials); respondents don’t need to look away from the stimulus; real-time calculation; take-away tabular data.

Suggestion: Combine the Perception Analyzer™ technology with the Mega Group methodology and/or the Resonance Technique to achieve readable responses to multiple concepts instantly, and understand the underlying emotional response they elicit.