Ms. Reilly is founder and principal of Reilly Group, a qualitative market research and consulting practice serving for-profit and non-profit companies, including marketers, advertising agencies, and major research providers in a range of industries.  Her particular areas of expertise are financial services, investments, gaming, and non-profits.

A 25-year veteran of market research, Ms. Reilly has designed and conducted qualitative research for clients since 1995, including focus groups, depth and executive interviews, and audience response research.  Click here for more information on services offered.

Qualifications

Ms. Reilly has been working in research since 1980.  The early part of her career was spent on learning the business on the client side, managing a wide variety of research initiatives for Fortune 200 companies such as Gillette, Pepsico and Fleet Financial Group (now part of Bank of America).  She has broad experience in all standard research methodologies, design, implementation, management of project work, analysis and presentation of results, including determining broader business implications for findings.  Ms. Reilly has worked extensively with both consumer and business populations.  Her background in customer satisfaction/service quality research is extensive.

Career Highlights

Reilly Group : 1995 to present - Founder/Principal.  Reilly Group is a qualitative market research consultancy.

Fleet Financial (now Bank of America): Director of Corporate Market Research and Database Management

Pepsi-Cola U.S.A.

The Gillette Company

Stop & Shop Companies

Education

Bachelor of Arts, Wellesley College (with honors)

Boards and Posts

President, Irish Real Tennis Association (since 2001)

Board member, National Tennis Club (since 2010)

Past President, Robert Potter League for Animals (2004-10)

Past Chair and Chair Emeritus, Aquidneck Land Trust (1995-2003)

Past Board member, United States Court Tennis Association  (1989 - 2001)